I can’t believe there are only 12 Days Til Christmas. I thought it’d be a great idea to countdown the days by providing 12 SEO tips from the top SEO experts. Here they are:

Tip 1: Create TRUST

“Focus on creating trust through everything you do online and offline,” says McGee. He explains how you have two audiences; search engines and humans. Search engines like Google displays webpages it trusts to searchers. Humans trust Google to show them webpages that answer their questions.

If you create content humans trust, and throw in some of the technical work to make sure Google can process your content, then Google will trust your website and according to McGee, “…your natural traffic will grow and grow and grow. You won’t have to worry about algorithm changes. Your website will be crawled more deeply, your content will get indexed faster, and you’ll be able to rank for more competitive terms faster.”

~ Matt McGee, Editor-In-Chief, Search Engine Land

Tip 2: Produce Virality

“Create a site, service, product or hook that has a natural, viral feedback component accessible to search engines. The key components then become content, keywords and a scalable business model.”

~ Rand Fishkin, Founder and Wizard of Moz, Moz

Tip 3: Test

“There is no singular blueprint to SEO success…If there was, we’d all be rich. That’s what makes this field so fascinating – it’s dynamic and it’s really difficult.”

~ Ryan Stewart, Founder, Webris

Tip 4: Answer Questions

“If you want to rank for a specific keyword, make sure you have a webpage that answers questions about it. A practice I like to use is to take a step back and think about if I were searching for ‘x keyword’ what questions would I have? How can I incorporate this into my page so that the user has no reason to leave?”

~ Adam Heitzman, Co-Founder/Managing Partner, HigherVisibility

Tip 5: Say It

“With more platforms leveraging voice search, getting your site to appear in the answer box is going to be key. Once you have the structure of your page perfected it is time to improve the page’s visibility in the SERPs. The key is to make it to the first page–if you can get on the first page you can show up in the answer box, even if you don’t have the #1 ranking for non-voice results.”

~ Ben Holland, VP of Digital Marketing, MWI

12 SEO Tips

Tip 6: Understand Customers

“You need to answer the questions ‘What’s your audience search behavior in your target market? What, when, how and from where do they search? How are your competitors already answering those queries? Then you’ll have the required understanding to identify the best way to connect with your search audience and will be able to identify which technical, content and link aspects of your site needs to be optimized and promoted in order to maximize your visibility in search results for relevant queries.”

~ Aleyda Solis, Founder, Orainti

Tip 7: Understand People

“Spend as much time to understand people as you do to understand Google. Understand why people buy, why people trust, the impact of branding on purchasing–search engine algorithms don’t buy things from your company, people do.”

~ Wil Reynolds, Founder and CEO, SEER Interactive

Tip 8: Choose Keywords Wisely

“Invest a lot of time in researching the keywords that potential customers will use. The terms and keywords that are native to your industry may not match actual search queries.”

~ Andy Beal, Reputation Refinery, Trackur.com, Marketing Pilgrim

Tip 9: Make It About Them, Not YOU

“Make others the hero. Show them how doing the SEO work supports their own goals. They win, you win, the business wins. Otherwise you look like someone trying to get others to take on more work.”

~ Duane Forrester, VP Organic Search Operations, Bruce Clay, Inc

Tip 10: Become the Expert

“Whatever industry you are in you should become an expert in it. Then be out there in the world helping others and proving you’re the expert.” The more of an expert you become, and the more content you create as a result, the better it will be for your brand and the SEO results will follow. Then it will start growing by itself because you’ll become the person other people ask to speak at events, be a guest on a podcast, and give comments for articles.”

John Rampton, Digital Marketing Expert

Tip 11: Search and Social

“SEOs neglect the connection between search and social, that likes = links. Generate authority by spending a dollar a day, using workplace targeting on Facebook to reach journalists, media, and influencers. When they see you in another reputable publication they’re more likely to reach out to you and link to your online content.”

~ Dennis Yu, CTO, BlitzMetrics

Tip 12: Publish Amazing Content

“Publish truly amazing content, and the rest of the pieces will fall into place. Your content strategy is the backbone of your SEO strategy because it fuels your social media campaign (which acts like an amplifier to spread your content’s reach) which improves your ability to earn inbound links.”

~ Jayson DeMers, CEO, AudienceBloom

So follow these 12 SEO tips to improve your SEO results. If you’re looking for SEO help, contact us today.

Categories: SEO

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.

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