A responsive website or responsive web design is a website that responds to a user’s computer screen—whether desktop, tablet, or smartphone. Responsive web design is nothing new. In fact, 2013 was the Year of Responsive Web Design. That’s over 4 years ago, yet many companies have failed to convert to a responsive website. In 2015, only 11.8% of companies had a responsive website according to Marketing Land. That number is astonishing.
Companies need to adopt a responsive web design strategy.
Here Are 3 Reasons Why You Need A Responsive Website
1. Increases your visibility on the search engines.
Since Google has over 90% of the search traffic, it’s important that Google can find your site when a consumer is searching for you—whether that search is on a desktop or on a mobile device. A responsive website will help your search visibility. Remember Mobilegeddon last year? Google launched a new algorithm that preferred mobile-friendly sites to appear on mobile searches. Is your site mobile-friendly? Find out here by entering your URL on Google’s Mobile-Friendly Test Tool.
2. Increases sales and conversion rates.
Second to content being king is an excellent user experience. Think about it. How frustrating is it to navigate a website that is not user-friendly? A responsive website provides the consumer an excellent user experience that will allow them to find what they are looking for when they need it the most without the annoyance of scrolling and re-sizing. Make sure your website answers questions consumers may have.
3. Enhances SEO.
Don’t know much about SEO? Having a responsive website is a step in the right direction. By implementing responsive web design, it can save you time and money. Some companies have resorted to having two websites. A responsive website enhances SEO by driving all your visitors to one single site no matter what device they are using. Think how much time and money if you do it the right way—just one responsive site.
So in conclusion, the time is now to implement a responsive web design strategy. If you haven’t ventured down this path, now is the time. You’re potential customers want it. You’re existing customers need it. Do it right the first time. Contact us now to get started.