avoid keyword stuffing

Avoid Keyword Stuffing

You may have heard that there is a formula for the number of times a keyword appears on a page or blog—this is commonly known as keyword density. But is there a keyword density formula? First of all, what exactly is keyword density? Keyword density is the percentage of times Read more…

flash hurts SEO

RIP Flash

Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to Read more…

How to Respond to Negative Reviews

Good news travels fast. But in today’s world, bad news travels lightning fast. Let’s be honest. Whenever you read a negative review about your company, you take it personally. It’s ok. You should take it personally. Remember, you’re not going to please everyone. But don’t ever take your feelings online.

We will discuss the importance of online reviews and most importantly the best way to respond to negative reviews. First question: Do reviews impact my business?

Yes, here’s why reviews are important: (more…)

Yes or No. There is No Maybe

You just finished a meeting with your customer. You asked for their business. And the customer responds with—MAYBE. Sigh. How you interpret that maybe is up to you. Let’s be honest, most sales professionals interpret a MAYBE for a yes.

It’s important to remember that there are only two responses: Yes or No. In fact, NO is my second favorite answer in sales. It’s the “Maybe’s” that cause a lot of heartache and frustration for sales professionals—not to mention the time wasted with unnecessary follow-up. (more…)

New Google Analytics Home Screen Analysis

A new Google Analytics home screen is now available. Well, according to Search Engine Journal only 50% of users have access. I’m fortunate to be one of those users, and I first noticed the updates this morning. From a quick glance, I am most pleased with these updates.

These new changes will provide clients instant access to data that they care about. On the home screen there are 5 sections that can be customized by date. So, here’s a brief overview: (more…)

How to Handle I’m Too Busy

First of all, “I’m too busy” is not an objection. When a prospect/customer says “They’re too busy” they simply mean that you are not a priority. And you know what? They probably are busy—especially the construction industry.

Summer is here, and if you call on construction companies, you are now heading into their busiest season. So, how do you handle “I’m too busy?”

Here are some suggestions:
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Cold Calling: The Magic Wand for Struggling Sales Reps

Cold Calling is outdated. You’ve heard the phrase “work smarter not harder” right? But for some reason, sales leaders preach the quantity over the quality approach when numbers aren’t trending in their favor.

For years, Cold Calling has been the measuring stick for sales activity and consequently the birth of the sales cliché “Activity drives results!” No it doesn’t. The right activity drives results!

If sales professionals were not hitting their numbers the solution was COLD CALLING. So what’s cold calling? Let’s look further: (more…)