Throughout my career, I have had the honor of leading and building some great sales teams. We were able to accomplish and to exceed our goals while—yes—having fun doing it. Sales organizations tend to focus on the utopian scenario to have all A players. Unfortunately, that’s not going to happen. Upper management ask questions on how to make “B” players “A” players and place “C” players on performance improvement plans to get the desired results.
Want some advice? Focus on building an A team.