It’s that time of year again when thousands of trick or treaters will hit the neighborhoods. Think back when you were excited to knock on the door (or ring the doorbell) anticipating what sweet, delicious, mouth-watering treat you were about to receive—and then—you were handed an apple. How disappointing. Are Read more…
In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.
Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: (more…)
Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.
We’d like to focus on the first four questions and the results: (more…)
There’s nothing more frustrating than not having data to measure your online efforts. When reviewing Google Analytics, there is usually a lot of sessions that have “not set” or “not provided” in your reports. But what do they mean? More importantly, is there a way to access this data? Yes, but only for “Not Provided” data. Let’s take a look at what these mean.
Google’s online real estate just got more competitive. Last week, numerous sources announced that Google will be removing ads on the right side of the desktop search results. The only exception will be Product Listing Ads (PLA’s). You may have also noticed another change: Four ads on top instead of three: (more…)