A new Google Analytics home screen is now available. Well, according to Search Engine Journal only 50% of users have access. I’m fortunate to be one of those users, and I first noticed the updates this morning. From a quick glance, I am most pleased with these updates.
These new changes will provide clients instant access to data that they care about. On the home screen there are 5 sections that can be customized by date. So, here’s a brief overview: (more…)
In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.
Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: (more…)
Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.
We'd like to focus on the first four questions and the results: (more…)