I can’t believe there are only 12 Days Til Christmas. I thought it’d be a great idea to countdown the days by providing 12 SEO tips from the top SEO experts. Here they are: Tip 1: Create TRUST “Focus on creating trust through everything you do online and offline,” says Read more…
Google has provided a 164 page document called Search Quality Evaluator Guidelines. This document states that demonstrating a high level of EXPERTISE, AUTHORITATIVENESS, and TRUSTWORTHINESS (E.A.T.) is one of the most important characteristics of high-quality content. On August 1, 2018, Google confirmed an algorithm update and according to SEO experts, Read more…
Yes, shorter Meta descriptions are back! In December 2017, Google increased the Meta description length to 300-320 characters. As marketers, we could only imagine what (if any) impact this change would have on SEO (Search Engine Optimization). I wrote about the change in February 2018. Well, it was fun while Read more…
Does Blogging Help SEO? That is the question. But often the answer to this question is that “I don’t have time to blog.” It’s human nature to spend our time only if we see value. Maybe you haven’t thought of how a blog could benefit your construction company. Hopefully after Read more…
Wow! Where do I begin? It’s so important that the client and the SEO consultant are on the same page before any website optimization begins. Let’s start by defining SEO. SEO is an acronym for “search engine optimization.” We all want to appear on the first page of Google when customers are Read more…
In December 2017, Google increased the search results snippets from 160 characters to 320 characters. What are meta descriptions? The meta description is a snippet of characters, a tag in HTML, that summarizes a page’s content. It’s simply a summary of that page. Why this change? The end user wants Read more…
The primary purpose of your website is to ensure that your customers have a great online experience. Your website needs to be elementary and easy to navigate. It needs to answer questions, provide information, showcase your company and—most importantly—tell your customers what you want them to do before clicking the Read more…
We’ve all received unsolicited emails. One of my clients received an SEO spam email addressing “SEO” issues and what needed to be “fixed.” What’s funny is that this same exact email has been circulating around since 2009. This article will help you identify the four flags to SEO Spam emails. Read more…
You may have heard that there is a formula for the number of times a keyword appears on a page or blog—this is commonly known as keyword density. But is there a keyword density formula? First of all, what exactly is keyword density? Keyword density is the percentage of times Read more…
Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to Read more…