How to Build a Successful Sales Team

Having a successful sales team can make all the difference. It is a dream to have a sales team that is passionate and performing at work. As sales leaders, we want to see initiative from our team members to accomplish goals with little guidance.

When goals and objectives are not being met, sales managers often resort to micromanagement. Unfortunately, most micromanagement tactics usually focus on the activity rather than the results. The answer is to coach and develop. With that said, can we really get that “dream team?” Yes!

Here are 3 ways on how to build a successful sales team:

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Focus on Building an “A” Team

Throughout my career, I have had the honor of leading and building some great sales teams. We were able to accomplish and to exceed our goals while—yes—having fun doing it. Sales organizations tend to focus on the utopian scenario to have all A players. Unfortunately, that’s not going to happen. Upper management ask questions on how to make “B” players “A” players and place “C” players on performance improvement plans to get the desired results.

Want some advice? Focus on building an A team.

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