You’re probably saying to yourself that you’re too busy. You don’t have time to be on Facebook or Twitter. Why should you even bother with social media? How can social media help my construction company? You no longer have a choice whether or not to do social media. The question now is how well will you do it?

In fact, according to a most recent survey by the Construction Marketing Association, no construction company plans on reducing their marketing budget for social media.

Here are three reasons why your company needs to have a presence on social media:

Construction Companies Need Social Media

1. Expand Your Network
The construction industry is all about relationships, and social media is a great way to connect with others. It’s also a great way to keep in contact with your existing customers, associations, suppliers, and even potential customers. When was the last time you reminded your customers that you were here?

2. Engage With the Industry
Become a subject-matter expert in your field by posting articles related to your industry. If you have time, write a blog and share tips and advice. Social media allows you to announce new products, service or new hires. Hashtags are becoming the evolution of search. Leverage and promote hashtags in your social media platforms that relate to your trade such as #HVAC or #Roofing.

Become a subject-matter expert in your field by posting articles related to your industry.

3. Explain Your Work
If a picture is worth a thousand words how much is a video worth?. In construction, showing your work instead of telling is paramount. Post about your company videos as well as your team in action. Showcase your work through video and pictures. Post testimonials and case studies about projects you have completed or customers you have helped.

So in conclusion, construction companies need social media. Beside these three reasons, social media can also drive traffic to your website. Consumers will often visit a website to gather more information. Now what social media platforms should you use? If you see the value in having a social media presence but don’t have time, we can help you get started. Contact us now.

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.