Focus on Strengths; Not Weaknesses

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Focus on Strengths Not WeaknessesYou hired them for their strengths. Why focus on their weaknesses? Sales leaders, CEO’s, Management: Wouldn’t you rather focus on one’s strengths and increase the activities/behaviors that yield positive results? Unfortunately, most companies still focus on a sales professional’s weakness during reviews or “coaching” opportunities.

The first warning flag surfaces during the interview process: “Tell me, what’s your weakness?” Personally, I think it’s a lazy question without too much thought. C’mon, who’s going to admit their weakness while trying to sell themselves to an organization?

So how do we address what sales people should work on if we don’t focus on their weaknesses? Let’s discuss: […]

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Why the Sales “HUNTER” Approach No Longer Works Today

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sales hunter approach no longer works todayAre you a hunter or a farmer? If you’re in sales, you’ve probably been asked that question or told that you need to spend more time hunting. “Coffee is for closers” has been the montage of the hunter’s society for decades. To my surprise, the term hunter is still a qualification in the majority of sales job descriptions. While the hunter approach worked several decades ago, the sales hunter approach no longer works today. When it does work, it’s for the short-term or for that matter a quick sale. I’m sure this article will cause debate (which is great). So let’s dive in. […]

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How to Improve Your LOCAL Online Visibility

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improve local online visibilityIn real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.

Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: […]

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Construction Marketing Association 2017 Survey Results

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Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.

We’d like to focus on the first four questions and the results: […]

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How to Profit from the Sub Shortage: Get Your Word Out With a Better Message

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how to profit from the sub shortageIt’s no secret. There’s a sub shortage facing the US construction industry. When talking with construction professionals, I often hear “I’m too busy” or “We can’t handle any more work right now” or “I’m cutting all advertising.” These are valid statements; however, don’t confuse marketing with advertising.

Marketing is your value proposition—advertising is just the vehicle that drives your marketing message. Here’s how to profit from the sub shortage. CHANGE your marketing message. Let’s take a closer look. […]

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Do Your Customers Love You?

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Do your customers love you
Sales Professionals: Do your customers love you? The success to any business is to have great customer retention. Unfortunately, companies sometimes get caught-up in the numbers and the bottom line instead of focusing their efforts on developing their people. Although there have been drastic changes and improvements through technology to make our sales lives “easier”, we still deal with people. And people build and develop relationships. Here are 3 simple ways to make your customers love you:  […]

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It’s All About Speed

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page speed impacts SEOPage speed impacts SEO. “I feel the need…the need for speed!” Remember that famous line from Top Gun? Out of all the factors that impact SEO, I would suggest focusing your website efforts on speed. Two reasons why speed is important: The search engines (i.e. Google) and user experience. First of all, it seems logical that if a website takes a long time to load, visitors will be less likely to do business with you. Think about it, because we live in an “on-demand” society where we no longer find the news; the news finds us. So what is page speed? […]

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Google Chrome Users Will Be Warned When Accessing Non-secure Websites in 2017

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Google wants all of the web to be encrypted, and they aren’t going to hold back to let users know that your website is not secure. Google announced in September 2016 that they are moving to a “more secure web.”

Google wants to make sure your website is secure, so starting in January 2017, they will start notifying Chrome users of unsecured websites.

This is not the first time Google has made a push for security. In fact, in 2014 Google started giving a ranking boost to secure https/ssl sites. 2017 is going to be the year of SSL (Secure Sockets Layer) and HTTPS (Hyper Text Transfer Protocol Secure).

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2016 Social Media Timeline [Infographic]

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2016 brought change to marketers and users alike. Early in the year, we saw improvements from Twitter allowing to insert GIFs into posts and Facebook introducing emotions. From Vine announcing the discontinuation of their app to the top trending hashtags, social media brought a lot of change and updates in 2016.

Here’s a 2016 social media timeline infographic regarding the changes and updates that transpired in the social media industry last year.
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Reflect. Remember. Recognize. Learn to Embrace Yourself in 2017

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2017 is right around the corner, and we will be making our New Years’ resolutions in a few days. Most of us make resolutions to better ourselves and to even improve our situation. But don’t be so quick to move on to 2017 while kicking 2016 to the curb. So, here is some quick advice on how we all need to approach the New Year: […]

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