It’s November, and right now most companies have a pretty good idea of where they will end 2018 against their annual goals. Most are finalizing budgets, revenue and margin targets, performance management plans and capital purchasing plans for 2019. Sounds Read more…
Google has provided a 164 page document called Search Quality Evaluator Guidelines. This document states that demonstrating a high level of EXPERTISE, AUTHORITATIVENESS, and TRUSTWORTHINESS (E.A.T.) is one of the most important characteristics of high-quality content. On August 1, 2018, Read more…
We are ALL busy in construction. General Contractors don’t have the time to follow up on bids. Subcontractors are busy, but most aren’t busy doing jobs that they want. After speaking with over 40 GC’s at a networking event, they Read more…
SALES: “I need qualified leads from marketing!” MARKETING: “I wish sales would close the leads we send them!” I’ve seen this way too often, and I call this “Circular Finger-Pointing.” What’s the solution? Marketing & Sales must be aligned. Here are 3 Read more…
You’ve probably heard the saying in sales that “People do business with people they like.” But what makes people like you? If you follow the sales tactics in the movie Glengarry Glen Ross, chances are not too many customers like Read more…
It’s time to detach from the traditional sales way of thinking. You know what I’m talking about. The “Always Be Closing” mentality. It’s time sales organizations abandon the “what have you done for me lately” micro-management garbage that’s unfortunately still Read more…
Yes, shorter Meta descriptions are back! In December 2017, Google increased the Meta description length to 300-320 characters. As marketers, we could only imagine what (if any) impact this change would have on SEO (Search Engine Optimization). I wrote about Read more…
Does Blogging Help SEO? That is the question. But often the answer to this question is that “I don’t have time to blog.” It’s human nature to spend our time only if we see value. Maybe you haven’t thought of Read more…
We’re all familiar with sales and marketing: Sales converts customers for a business, and then marketing makes sure to spread positive, welcome news about our products or services. And most of the time we do a lot of waiting and Read more…
Throughout my 15 year sales career, I’ve had the privilege of working for several successful sales companies–both as an outside sales rep and as a sales manager. Each company had their own sales process. Often times, these sales processes were Read more…