Performance Improvement Plan

Are You a Leader or a Manager?

When it comes to working with people, are you a leader or a manager? First of all not everyone who is a manager is a leader and not all leaders are managers; however, your team will know if you’re a leader or a manager. The most important question is do you know who you are? Take the quiz to find out.

Although there are pros and cons with both, I will save my insight until the end. Hiring a “leader” or a “manager” must fit within your company culture and vision.

Consider the following traits: tells, meets expectations, sets the direction, has objectivestakes risks, instructs employees. Leader or Manager?

Let’s check out this infographic that clearly outlines the traits and separates the two: (more…)

An Open Letter to CEO’s and Sales Leaders

Theo Epstein did it again. In 2004, he ended the “Curse of the Bambino” and now with the Cubs winning the World Series, he just ended the longest drought in professional sports (in fact 108 years). Just how did he do it? Listen to what Cubs owner Tom Ricketts said about Theo: “He made sure I knew right away it wasn’t about one person. It was about the organization. We talked about how you treat people and the right people will create success. It takes time. It won’t come overnight. He’s honest with everybody everywhere he goes.” It’s all about the organization and people. Can you imagine the Red Sox or Cubs parting ways with Theo after 1 year or even 3 years of hiring him? So, here is some sales leader advice that will help any organization become successful: (more…)

3 Internal Questions Customers Ask Themselves During a Sales Encounter

Whether you’re in retail or outside sales, your customers/prospects go through an internal process during a sales encounter. As you present your product or service to your customer, they are observing your body language, communication style, listening skills (or lack of), knowledge of what you’re selling, and most importantly how your product/service will make their lives better.

Sometimes we as sales people are not as prepared as we should be or we start shooting from the hip if we don’t know the answer. Falling into the trap of not listening or asking questions we already know the answers to is another buzz killer during the sales call. So here are 3 internal questions customers ask themselves during your sales encounter:
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How to use Twitter to Connect with Local Companies

If you’ve ever wondered if there was a way to just connect with local companies on Twitter, then you’ve come to the right place. The power of networking with local companies is key to increasing your brand and establishing relationships in your community. The same also applies on social media. Facebook, Google+ and LinkedIn are pretty easy to connect with local companies. Simply search a company name (or industry) with location and companies will populate if they have an account on that social media platform. Twitter is a little more complicated.

Here are a couple of tips to help you find and connect with local companies and key people on Twitter.

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7 Negotiation Don’ts

Well, you’re at pricing. You’ve presented your product or solution. You’ve discussed the pricing and terms when you hear the infamous saying: “Let me think about it.” If you’re in sales, you know how this feels when those words come out of a prospect’s mouth. Objections can be summarized into two categories: Usage and Value (but that’s another topic for another time). But you know what? In my experience the “Let me think about it” is only a bad thing if it happens every sales call. Some people really do have to think about it. Let’s dive in further.

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3 SEO “Strategies” That Once Worked

Search engines are constantly changing their algorithms and the reason is simple—to improve user experience. The most recent change occurred on September 23, 2016—the Google Penguin update. If companies don’t adapt or change with these updates, their SEO will suffer.

What worked a year ago or ten years ago (even if they were considered “best practices”), does not mean they will work today. Some companies pound their chest saying that “Google trusts our site” or that we have a “high TrustRank” with Google. Some SEO marketers still measure their website success by having a “high” PageRank. Another SEO strategy still common today: submit a website to as many online directories—the quantity over quality approach. So let’s take a look at these 3 SEO strategies that once were the norm:

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Will Leveraging Hashtags in Social Media Help With SEO?

First of all what are hashtags? Hashtags are simply a keyword or phrase preceded by the # sign. Why should your company implement hashtags in your social media strategy? Because your customers (and potential customers) are using them to find information on products/services and to keep up-to-date with topics of interest. Hashtags are everywhere and there are several websites (now including YouTube as of May 2016 and most recently LinkedIn as of September 2016) that support hashtags.

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Do Construction Companies Need Social Media?

You’re probably saying to yourself that you’re too busy. You don’t have time to be on Facebook or Twitter. Why should you even bother with social media? How can social media help my construction company? You no longer have a choice whether or not to do social media. The question now is how well will you do it?

In fact, according to a most recent survey by the Construction Marketing Association, no construction company plans on reducing their marketing budget for social media.

Here are three reasons why your company needs to have a presence on social media:

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