3 Reasons Why You Need Video Surveillance at Your Construction Site

Most construction companies have some type of camera on site. Unfortunately, most cameras jut record but do not monitor the activities. Some construction companies even have “scare crow” cameras—a cross your finger I hope nothing happens strategy.

Besides the obvious of theft and vandalism, what are some additional reasons for providing video surveillance at your construction site?

Let’s take a look at 3 reasons why construction companies need video surveillance: (more…)

How Do You Address the Competition? Tell the Story No One Else Can Tell

When it comes to your competition, how do you handle yourself during a sales call? Have you bashed them? Do you exaggerate your company? Do you argue or debate with a prospect why they should do business with your company rather than your competitor?

Unfortunately, if you’ve gone down this road, your emotions got the best of you, and you probably didn’t earn the customer’s trust or respect.

We all want to aggressively compete, but “mudslinging” your competition is not the right approach. So, how should you properly address the competition? Simple. Tell YOUR company’s story. (more…)

Google, Twitter, and Facebook Announced 4 Major Updates

What a busy week for online marketers. Google, Twitter, and Facebook announced 4 major updates this week.

Here’s what transpired in the last week: Twitter introduced GIFs, Facebook revamped the “Like” button, and Google eliminated right side ads from search results and added “Send to your phone” feature.

What do these changes mean for marketers? How will it impact your company?

Let’s take a look at the four changes: (more…)

will or skill

For Sales Performance, Does it Really Boil Down to Will or Skill?

I was compelled to write this after seeing “These Require Zero Talent” picture being shared numerous times on Facebook and LinkedIn. Once you overlook the guy on a computer at the gym, there is a good message here. But if these traits require zero talent, what drives these traits?

When talking about sales performance, you’ve probably heard the saying “Will or Skill.” I’ve heard it time and time again, and at one point in my career, I adopted this principle. Although there is some truth to this, I believe it comes down to something more. Let me explain.


3 Reasons Why You Need a Responsive Website

A responsive website or responsive web design is a website that responds to a user’s computer screen—whether desktop, tablet, or smartphone. Responsive web design is nothing new. In fact, 2013 was the Year of Responsive Web Design. That’s over 4 years ago, yet many companies have failed to convert to a responsive website. In 2015, only 11.8% of companies had a responsive website according to Marketing Land. That number is astonishing.

Companies need to adopt a responsive web design strategy.


How to Build a Successful Sales Team

Having a successful sales team can make all the difference. It is a dream to have a sales team that is passionate and performing at work. As sales leaders, we want to see initiative from our team members to accomplish goals with little guidance.

When goals and objectives are not being met, sales managers often resort to micromanagement. Unfortunately, most micromanagement tactics usually focus on the activity rather than the results. The answer is to coach and develop. With that said, can we really get that “dream team?” Yes!

Here are 3 ways on how to build a successful sales team:


Focus on Building an “A” Team

Throughout my career, I have had the honor of leading and building some great sales teams. We were able to accomplish and to exceed our goals while—yes—having fun doing it. Sales organizations tend to focus on the utopian scenario to have all A players. Unfortunately, that’s not going to happen. Upper management ask questions on how to make “B” players “A” players and place “C” players on performance improvement plans to get the desired results.

Want some advice? Focus on building an A team.


Do Keyword Domain Names Help SEO?

Do keyword domain names help SEO? Securing keywords for a domain name was once a common practice for SEO marketers a few years ago. Today, there is still debate whether or not to even bother having keyword domain names. Sure, most companies have secured their business name for their domain name, but the majority of construction companies miss the opportunity to secure a keyword domain name that relate to their products or services to enhance their SEO marketing strategy. So, why do this?


Does Your Construction Website Answer THE Important Questions?

Does your construction website answer the important questions? This is probably a question that you haven’t asked yourself.

The construction industry has rebounded and some trades are in higher demand than others. To limit costs, hiring companies and home owners are still searching for LOCAL companies to work with.

So, let’s take a look at the four most important questions and implement answers on your construction website: