Construction SEO & SEM Solutions
Construction Optimize provides construction SEO and SEM solutions for construction companies.
A SERP (Search Engine Results Page) is divided into two main sections: the organic or “natural” listings and the sponsored or “paid” listings. Both sections are vital in driving traffic to your site. SEO & SEM is a cost-effective way in gaining new customers to your website. Let’s briefly discuss these two sections:
Construction SEO Solutions
Search Engine Optimization (SEO) is the method or process of improving your website rankings in the organic section of the SERP. Only 10 results appear in this section, and since there are hundreds of factors that impact SEO, it’s an ongoing process. Most of the research is conducted in the organic section and approximately 60-65% of users click on these listings. There are hundreds of factors that impact SEO, and algorithms are constantly changing. Think of SEO as running a marathon.
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Construction SEM Solutions
Search Engine Marketing (SEM) or “pay per click” ads are located at the top and the right-hand side of the SERP. The only way to have a presence here is to simply pay the search engines for the keywords and an advertiser will only pay when a user clicks on their ad. This is called CPC (Cost Per Click). This happens fast and you can appear quite frequently near the top and/or on right side of the search engines depending on how much your ad spend is and how competitive your industry is as well. Approximately 35-40% of users click on the sponsored links and it is great to have a presence on SEM when users are ready to buy. Think of SEM as a sprint: it’s quick and fast. It’s also worth noting that the BIG 3 search engines are Google, Bing, & Yahoo.
Not satisfied with the quality of traffic or leads your website is generating? Construction Optimize can help your company be found on the search engines by providing SEO and SEM solutions. Contact us now to learn more.