Does your construction website answer the important questions? This is probably a question that you haven’t asked yourself.

The construction industry has rebounded and some trades are in higher demand than others. To limit costs, hiring companies and home owners are still searching for LOCAL companies to work with.

So, let’s take a look at the four most important questions and implement answers on your construction website:

Before I begin, one rule of thumb is that your website must be elementary. What I mean is that your website must be easy to navigate. A potential consumer searching has questions, and they want answers. Does your website make it easy for that consumer to find the answers?

You only have a few seconds to get their attention. If your website looks like it has a virus and has thrown up content, images, flashing icons, arrows, and buttons, then it’s time to vaccinate it. What I’m about to share may seem common sense, but unfortunately most home improvement and construction service websites I’ve come across are complicated to navigate. Remember, keep it simple.

Answer the WHO

So who are you? How long have you’ve been in business? Who is your leadership team? How credible are you? When a consumer visits your site, they want you to tell them about your company. People will always do business with a company that they trust. Once they perceive a company trust-worthy, then product and service follows. Create the following simple menu buttons: “About Us” “Our Difference” “Our Company” just to name a few. Does your current website answer the WHO question?

Answer the WHAT

Now, that you’ve answered the WHO, the next question is WHAT do you do? What do you specialize in? What services do you provide? What separates you from your competitors who provide the same service? If pictures are worth a thousand words, then video is worth a million. This is a great opportunity to provide pictures of your crew in action as well as a video of your work. Maybe add some before and after pictures or a time-lapse video of your work. Again, just to suggest some menu items to include on your website is: “Project Gallery” “Our Work” “Our Difference” & “Video.” It’s also OK to list everything that you do. If you don’t say it, consumers will assume you don’t do it. Does your current website answer the WHAT question?

Your Construction Website Needs to Answer Important Questions

Answer the WHERE

Now, where do you go? What areas do you serve? Hiring companies and home owners are looking to do business with local companies and geo service area is crucial for keeping their budgets economical. To answer the WHERE question, you may want to list the areas that your company will travel. This may include text or simply a map of the area you serve. Does your current website answer the WHERE question?

Answer the WHY

Now, we come to the WHY. This is second to the WHO. Why should I do business with your company? In order to establish trust with a consumer, have your customers tell your story. Have a designated place for testimonials. Consumers will trust what other people are saying about a product or company first. It doesn’t matter if you’re yelling from the roof top that “you’re the best.” Reviews are also paramount. Although you can’t control what people say on the web, you can engage with your customers through social media to ensure the accuracy of your brand. Does your website establish the WHY?

Once you answer the 4 W’s, there needs to be a Call to Action: “Call Now” “Fill out this form to receive a FREE Quote” or “Contact Us Now.”

So in conclusion, your construction website needs to answer important questions. By answering these four questions is the first step in keeping visitors engaged on your construction website, and land a better chance of converting visitors to customers. Further more, it’s also important to have a responsive website to help with your SEO efforts. Want to take that first step? Contact us now.

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.