Sales Professionals: Do your customers love you? The success to any business is to have great customer retention. Unfortunately, companies sometimes get caught-up in the numbers and the bottom line instead of focusing their efforts on developing their people. Although there have been drastic changes and improvements through technology to make our sales lives “easier”, we still deal with people. And people build and develop relationships. Here are 3 simple ways to make your customers love you:
Do Your Customers Love You?
1. Love Your People: Follow the Golden Rule
First of all, if you treat your employees right, they will in return treat their customers right. What is your company culture? Are you service-oriented? Are you customer-focused? Sales is all about relationships, and if your company has a revolving door of sales people, then your sales will suffer. Despite what you think or how long you have been in business, losing good sales people will lose good customers. In sales, people buy from people—not companies. People come first, followed by the company and then product/service.
The biggest concern for any organization should be when their most passionate people become quiet.
2. Love and Listen to Customer/Employee Feedback
If you get offended because a customer is dissatisfied with your product and service, then you need to reevaluate why you are in business. Products and services always need improvement. Listen to your customers and most importantly listen to your sales force if they provide product enhancements or suggestions on how to make the company even better. Act accordingly to make improvements. By listening to your team, it will provide a sense of empowerment thus increasing their engagement with their customer base. Not to mention increasing client retention. I’m sure you’ve seen this quote from Tim McClure: “The biggest concern for any organization should be when their most passionate people become quiet” If you’re focused on your bottom line, then keep your existing customers happy. It costs more to obtain new customers.
3. Love and Learn to Say “Thank you” Even More
Saying thank you is self-explanatory. Thank you should be in your vocabulary—even when a customer decides to leave the fold. Although you will never please every customer—never, ever burn a bridge.
So in conclusion: Do your customers love you?