Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to the naked eye; but they are not search engine friendly. If you still have a Flash website you need to make a change. Let’s take a look at why you need to say good-bye to Flash:

Flash Isn’t Secure
In 2010, Steve Jobs abandoned Flash from iPhone because it was too insecure. Adobe plans to stop improving and distributing its Flash player by the end of 2020. RIP Flash. Google wants to make a more secure web. In 2017, Google started notifying Chrome users of unsecured websites.

Flash Hurts SEO

Flash Hurts User Experience
Having a simple easy to navigate website is paramount for user experience. Historically Flash has been quirky and burdensome on users.

Flash Doesn’t Work On Mobile Devices
Chances are Flash will not work on your mobile phone. When you consider that nearly 60% of internet traffic is made up of mobile devices, then it’s worth considering.

Flash Hurts SEO
Search Engine Optimization is all about fresh content and links. A website using flash doesn’t provide these important factors. The Search engines are blind to Flash. In fact, Flash doesn’t have any URLs for the separate pages, and doesn’t allow you to monitor outbound links. Load time is another ranking factor. Flash-based sites usually take longer to load. Page speed affects SEO.

So in conclusion, if you’d like to improve your online visibility, then kill Flash. Your website needs to be secure, fast, and responsive.

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.