We all know that Google has become the place to turn to for answers. The search engine giant constantly improves user experience. In fact, the most recent improvement involved job searching—Google for jobs—a discussion for another time. But it left me asking the question: “Could Google improve search results for the construction industry?”
What sparked the question was a specific generic top level domain (gTLD) name.
Could Google Improve Construction Search Results?
Top level domains (TLD) have been around for a while. The three most common (open) are: .com, .org, and .net. The other more common ones are limited to specific organizations. For example, .edu is limited for higher educational institutions, .gov is limited to the US government, and .mil is limited to the US military.
Now, hundreds of generic top level domains (gTLD) have begun to surface. One pertaining to the home improvement/construction industry is .build. As a matter of fact, Google owns Google.build and I’m sure they plan on using this in the near future. Since the construction industry has $1 trillion worth of structures each year, I couldn’t help but wonder if Google would launch a construction industry search engine. I mean, why wouldn’t they? Of course this is just pure speculation.
Since the rollout of the .build extension, I have received a lot of questions from construction professionals regarding this new gTLD. If you visit .builds FAQ’s, there are some statements on here that need to be addressed. This article will provide insight into 3 claims from .build:
Claim 1: A .build extension allows an online namespace focused solely on the needs of those who build.
FACT: Unfortunately, .build is an open top level domain (TLD) which means anyone can buy one. It’s not limited to just home improvement or the construction industry.
Claim 2: Search.build is the “new” search engine to search and to find construction trades.
FACT: Yes, search.build is a complex “search engine” that pulls listings of construction companies. However, OVER 1 BILLION people use Google. Why would people use search.build?
Claim 3: A .build domain name will help your SEO efforts. The .com landscape is crowded and having a .build extension will be easily recognized by the search engines.
FACT: No, Google does not give preferential treatment if you have a .build or any TLD after your name.
So in conclusion, purchasing a .build TLD does not provide an advantage in SEO efforts. Google remains the #1 search engine in the world. But perhaps—one day—Google will have a search engine specifically designed for the construction industry. One can only wonder.