What a busy week for online marketers. Google, Twitter, and Facebook announced 4 major updates this week.
Here’s what transpired in the last week: Twitter introduced GIFs, Facebook revamped the “Like” button, and Google eliminated right side ads from search results and added “Send to your phone” feature.
What do these changes mean for marketers? How will it impact your company?
Let’s take a look at the four changes:
1. Let’s start with Google: Perhaps the biggest and probably the most talked about change the past week is Google eliminating the text ads on the right side bar of the search results page. As I wrote in my previous article, SEO marketers probably aren’t too happy about this change, and the online real estate for AdWords just got more competitive. Although this change seemed shocking to some, it was brewing for a while. In 2011, Google introduced two ads at the bottom of the search page because their tests showed that the bottom ads performed better than the right ads. Fast-forward 5 years and ads on the right side are now eliminated. The new change will feature a maximum of seven ads—four ads will appear at the top for “highly commercial queries” and three ads on the bottom. Product Listing Ads (PLA) and the Knowledge Graph Panel will appear on the right. Questions remain to be answered regarding if cost per click (CPC) will skyrocket. I believe it will based on supply and demand.
Google Twitter Facebook Announced 4 Major Updates
2. Google also added the “Send to your phone” feature. This was quietly rolled out this week and only used to be available in the maps section. To use this feature, simply search for a place on Google using your computer. The location will appear on the right sidebar. Scroll down until you see the “Send to your phone” option and click send. This will send the location directly to your smartphone. This is a convenient feature for looking up places of interest on a desktop and then quickly accessing directions with one click of a button on your smartphone. Here’s what it looks like below:
3. Last week, Twitter introduced the GIF feature because over 100 million GIFs were shared last year on Twitter. The GIF button can be found on the mobile app between the camera and the Tweet button. The two major partners that will provide the GIFs are GIPHY and Riffsy. GIFs allow users to express how they are feeling by entering the keyword in the GIF search box. So why the GIF addition? To help with engagement.
4. And finally Facebook added 5 different emotions or reactions to the “Like” button: Love, Haha, Wow, Sad, & Angry. To my dismay, there still isn’t a “Dislike” button. Not sure why Facebook hasn’t implemented that yet (like YouTube), but nonetheless, the Like button has a few options now. So, instead of liking something that’s sad, there’s now a choice for a sad reaction or if you read something that makes you angry, there’s a choice for an angry reaction instead of liking it. Makes sense.
It’s been a busy week, but this was simply a quick recap of what transpired.