Google wants all of the web to be encrypted, and they aren’t going to hold back to let users know that your website is not secure. Google announced in September 2016 that they are moving to a “more secure web.”

Google wants to make sure your website is secure, so starting in January 2017, they will start notifying Chrome users of unsecured websites.

This is not the first time Google has made a push for security. In fact, in 2014 Google started giving a ranking boost to secure https/ssl sites. 2017 is going to be the year of SSL (Secure Sockets Layer) and HTTPS (Hyper Text Transfer Protocol Secure).

Google Will Warn Users When Accessing Non-secure Websites

So if you haven’t noticed yet, Google places an exclamation point (current Google Chrome 53) in the browser next to a domain name but will gradually transition to an exclamation point with the words “Not secure” (Chrome 56) in January 2017.

Google Will Warn Users When Accessing Non-secure Websites

Google Will Warn Users When Accessing Non-secure Websites

“Studies show that users do not perceive the lack of a ‘secure’ icon as a warning, but also that users become blind to warnings that occur too frequently,” Google explains. Also, migrating from HTTP to HTTPS  will not affect search rankings.

Google will start calling out sites that aren’t secure.

Google is not alone for pushing for an encrypted web. The Federal government made the https-only standard directive back in 2015.

So how do you make your site secure? Here are 5 steps:

Step 1: Host with a dedicated IP address
Step 2: Buy a Certificate: Top 5 providers: Comodo, Symantec, GoDaddy, GlobalSign, and DigiCert
Step 3: Activate the certificate (NOTE: your host provider may do this for you)
Step 4: Install the certificate (NOTE: your host provider may do this for you)
Step 5: Update your site to use HTTPS

For more detailed information, please visit How to get HTTPS: Setting up SSL on your website and Google: Secure your site with HTTPS

Image courtesy of Stuart Miles at

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *