Google has provided a 164 page document called Search Quality Evaluator Guidelines. This document states that demonstrating a high level of EXPERTISE, AUTHORITATIVENESS, and TRUSTWORTHINESS (E.A.T.) is one of the most important characteristics of high-quality content.
On August 1, 2018, Google confirmed an algorithm update and according to SEO experts, websites with low credibility were hit the hardest.
But before I dive into E.A.T., let’s discuss the foundation of Search Engine Optimization (SEO). Your website/landing page must be Responsive, Fast, and Secure.
Responsive. If your website isn’t compatible with smart devices, you’re living under a rock. It doesn’t matter how great your content is.
Fast. Page speed impacts SEO. If your website takes a long time to load, visitors will be less likely to do business with you.
Secure. In July 2018, Google’s Chrome browser will mark non-HTTPS sites as ‘not secure.’
Implement EAT SEO Quality Signals
If your website meets these three criteria, it’s now time to focus on E.A.T. and how to implement these quality signals on your website. It’s True: You Are What You Eat. The same applies to your website. Google Wants You to E.A.T. Your SEO.
Expertise: The content creator needs to be knowledgeable or qualified, or simply an expert in the field for the topic they’re writing about.
Authoritative: The website, the content creator and the content itself needs to be an authoritative figure in their own niche.
Trustworthiness: The information and data presented in the website, the content creator and the content itself should be accurate and can be trusted.
So in conclusion, create content within your expertise, earn authority through other’s endorsements, and always exhibit truthful and ethical behavior.