In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.

Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility:

1. Claim and Verify Google My Business
Why? It’s the easiest way to make sure that your business information is accurate. In fact, 85% of customers use search engines to find local businesses. Your Google My Business needs to portray accurate information to your customers. Here’s an example of a local HVAC company’s results.

Google My Business Insights for an HVAC company

Can you imagine if Google had the wrong address and phone number? This company isn’t even a retail store!

Improve LOCAL Online Visibility

2. Ensure your website is search engine friendly
What’s “search engine friendly?” In today’s digital landscape, a website needs to be FAST, RESPONSIVE, and SECURE.
FAST. According to Google, you only have 3 seconds to make a first impression. It seems logical that if a website takes a long time to load, visitors will be less likely to do business with you.
Our website page speeds are fast (average is under 2 seconds). Check out our Pingdom Case Study.

It’s not good enough just to have a website. It must be FAST, RESPONSIVE, & SECURE.

RESPONSIVE. Come on. It’s 2017. Your website needs to be mobile-friendly. Not much more to say about this. 3 Reasons Why You Need a Responsive Website
SECURE. Your website needs to be secure. Google wants to make sure your website is secure, so since the beginning of the year, Google has been calling out websites that appear to be “non-secure.” Install an SSL certificate on your website to keep your users safe.

3. Maintain a social media presence
Social search is gaining traction, and your social media engagements could really boost your visibility in 2017. About 37 percent of all consumers said they use social media to find out about products and services, while about 32 percent use social media to receive exclusive offers, coupons, or other discounts from brands.

So in conclusion, verify Google My Business. Ensure your website is search engine friendly. And maintain a social media presence. There are many other best practices, but if you start with these, you’ll start seeing results.

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.