The primary purpose of your website is to ensure that your customers have a great online experience. Your website needs to be elementary and easy to navigate. It needs to answer questions, provide information, showcase your company and—most importantly—tell your customers what you want them to do before clicking the infamous BACK button.

I know Santa is making a list and checking it twice, and he’s going to find out who’s naughty or nice. But if there were an SEO Santa, he would be making a list and checking it twice for all of the naughty websites out there.

If your website falls into any one of these categories, then your website is on the naughty list:

Is Your Construction Website Naughty or Nice?

Not Responsive
C’mon! It’s almost 2018. Mobilegeddon was nearly 3 years ago! To my surprise, there are still construction websites that are not mobile-friendly. Your company needs a responsive website—not to mention that 57% of users won’t recommend a business with a poorly designed site.

Not Secure
In 2014, Google announced that https was a ranking factor. If your website isn’t secure then you could be losing consumer trust whether you realize it or not.

Not Up-To-Date
Do you still have a Flash enabled site? It’s time to kill it! In a nutshell, Flash hurts SEO.

Not Fast
Loading…..loading….loading…..Are you aggravating your customers with your website’s load time? A slow website definitely is a buzz kill. It doesn’t matter how great of a company you are. If your website loads like molasses in January, you’re losing customers.

Not built to answer the four most important questions: WHO, WHAT, WHERE, and WHY.

If your website doesn’t match any of these categories, then congratulations! Your website is nice. If your website is naughty, there’s still time to have a nice website in 2018! Contact us today!

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.