Do keyword domain names help SEO? Securing keywords for a domain name was once a common practice for SEO marketers a few years ago. Today, there is still debate whether or not to even bother having keyword domain names. Sure, most companies have secured their business name for their domain name, but the majority of construction companies miss the opportunity to secure a keyword domain name that relate to their products or services to enhance their SEO marketing strategy. So, why do this?

  1. May help your conversion ratio. Think about it. How likely are you to visit a website when a keyword domain name appears on the search engine after you type in that exact search? People are naturally drawn to the URL. We’ve helped many local home improvement/construction companies (i.e. plumbing, painting, landscape, emergency spill clean-ups, etc.) with this marketing strategy that generated leads to their conversion page/website.faux painting
  2. May help your search engine rankings. Keyword domains along with a responsive website may help with SEO rankings. Keep in mind that YOUR brand helps people remember who you are.
  3. May help with your campaigns (offline and online). If you did a traditional marketing piece (direct mail or flyer) or even an online/email campaign, you can easily incorporate your keyword domain in your marketing efforts thus making it easier to track. In 2016, offline and online marketing still complement each other.

Do Keyword Domain Names Help SEO

Prior to buying a keyword domain name, leverage Google’s Keyword Tool to research traffic and competitiveness as well as other keyword ideas. Our company provides construction marketing solutions. Since there is an average of half a million searches on Google for construction marketing solutions, we secured the domain name to help with keyword searches in the future as well as separate marketing campaigns. In the meantime, we have set this as a domain forward URL. Below is another example of a keyword domain name with a geo-targeted search that appears on Google:

smart wall building systems

Of course your brand is more important than keywords; however, the majority of small to medium size construction companies can’t compete with the most recognizable brands like Amazon, Google, and Twitter. The right keyword domain name backed by a trust-worthy brand is a powerful combination in your SEO strategy. Search Engine Journal has 7 tips for choosing a “brandable” domain name.

So in conclusion, don’t abandon keyword domain names. So, incorporate keyword domain names in your marketing strategy–both offline and online.

Greg Hahn

Greg Hahn is known for entrepreneurial vision and translating vision into revenue generation and productivity, thriving in a diverse and fast-paced executive environment. Throughout his sales management career, he has led several sales teams toward positive growth. His most recent accomplishment was with The Blue Book Network. In just two years, he was able to reverse an under performing region to one of the top regions in the company in 2015. Greg specializes in online marketing including website consulting, Search Engine Optimization (SEO), and social media marketing.