A new Google Analytics home screen is now available. Well, according to Search Engine Journal only 50% of users have access. I’m fortunate to be one of those users, and I first noticed the updates this morning. From a quick glance, I am most pleased with these updates.
These new changes will provide clients instant access to data that they care about. On the home screen there are 5 sections that can be customized by date. So, here’s a brief overview:
1. Google Analytics Home.
Here you will find a quick snapshot of Users, Sessions, Bounce Rate, and Session Duration
2. User Acquisition.
Here you will find a report based on how you acquire users to your website. This report is broken down to Traffic Channel, Source/Medium, and Referrals.
New Google Analytics Home Screen Analysis
3. The third section focuses on two sections: User Trends and User Retention.
I find the trending report interesting. It provides a breakdown of Daily, Weekly and Monthly visits to your website.
4. The fourth section answers the questions When? Where? and What?
When do your users visit? Where are your users? And What devices are they using?
5. And finally—and most importantly (in my opinion), the fifth section displays What Pages Users Visit. This example clearly shows the call to action pages are most often visited.
In summary, this is a quick synopsis of the new Google Analytics dashboard. This feature just became available today. How will you use these reports?