Page speed impacts SEO. “I feel the need…the need for speed!” Remember that famous line from Top Gun? Out of all the factors that impact SEO, I would suggest focusing your website efforts on speed. Two reasons why speed is important: The search engines (i.e. Google) and user experience. First of all, it seems logical that if a website takes a long time to load, visitors will be less likely to do business with you. Think about it, because we live in an “on-demand” society where we no longer find the news; the news finds us. So what is page speed?
Page Speed Impacts SEO
Here’s how Moz describes page speed, “Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or time to first byte (how long it takes for your browser to receive the first byte of information from the web server).”
We live in an “on-demand” society where we no longer find the news; the news finds us.
As far back as 2010, Google used site speed in web search ranking. Here are a few alarming “load time” stats that should motivate you to focus your SEO efforts on speed:
- 73% of mobile internet users say that they’ve encountered a website that was too slow to load.
- 51% of mobile internet users say that they’ve encountered a website that crashed, froze, or received an error.
- 38% of mobile internet users say that they’ve encountered a website that wasn’t available.
- 47% of consumers expect a web page to load in 2 seconds or less.
- 40% of people abandon a website that takes more than 3 seconds to load.
- A 1 second delay in page response can result in a 7% reduction in conversions.
Will mobile page speed impact SEO? In June 2016, Google reported that mobile page speed doesn’t impact page rankings—at least not yet.
So in conclusion, now is a good time to make sure that your mobile page speed is more than adequate when the time does come.