We’ve all experienced small talk while riding an elevator. In an elevator, you’re focused on your destination. Should someone start an awkward conversation, the tiny box that you’re suddenly in seems smaller, and the door to freedom cannot open fast enough. The same can be said during an initial sales Read more…
Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to Read more…
Good news travels fast. But in today’s world, bad news travels lightning fast. Let’s be honest. Whenever you read a negative review about your company, you take it personally. It’s ok. You should take it personally. Remember, you’re not going to please everyone. But don’t ever take your feelings online.
We will discuss the importance of online reviews and most importantly the best way to respond to negative reviews. First question: Do reviews impact my business?
Yes, here’s why reviews are important: (more…)
It’s no secret. There’s a sub shortage facing the US construction industry. When talking with construction professionals, I often hear “I’m too busy” or “We can’t handle any more work right now” or “I’m cutting all advertising.” These are valid statements; however, don’t confuse marketing with advertising.
Marketing is your value proposition—advertising is just the vehicle that drives your marketing message. Here’s how to profit from the sub shortage. CHANGE your marketing message. Let’s take a closer look. (more…)
Whether you’re in retail or outside sales, your customers/prospects go through an internal process during a sales encounter. As you present your product or service to your customer, they are observing your body language, communication style, listening skills (or lack of), knowledge of what you’re selling, and most importantly how your product/service will make their lives better.
Sometimes we as sales people are not as prepared as we should be or we start shooting from the hip if we don’t know the answer. Falling into the trap of not listening or asking questions we already know the answers to is another buzz killer during the sales call. So here are 3 internal questions customers ask themselves during your sales encounter:
Do keyword domain names help SEO? Securing keywords for a domain name was once a common practice for SEO marketers a few years ago. Today, there is still debate whether or not to even bother having keyword domain names. Sure, most companies have secured their business name for their domain name, but the majority of construction companies miss the opportunity to secure a keyword domain name that relate to their products or services to enhance their SEO marketing strategy. So, why do this?