2016 Social Media Timeline [Infographic]

2016 brought change to marketers and users alike. Early in the year, we saw improvements from Twitter allowing to insert GIFs into posts and Facebook introducing emotions. From Vine announcing the discontinuation of their app to the top trending hashtags, social media brought a lot of change and updates in 2016.

Here’s a 2016 social media timeline infographic regarding the changes and updates that transpired in the social media industry last year.
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2016 Social Media Platform Usage Infographic

As a marketer, it’s important to know who your audience is and more importantly where they spend most of their time on social media. As we close out 2016, Facebook still remains the most popular social media platform while LinkedIn is top in lead generation for B2B marketers.

As a marketer, do you know what social media platforms your customers use? Check out our 2016 social media platform usage infographic.

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Do Construction Companies Need Social Media?

You’re probably saying to yourself that you’re too busy. You don’t have time to be on Facebook or Twitter. Why should you even bother with social media? How can social media help my construction company? You no longer have a choice whether or not to do social media. The question now is how well will you do it?

In fact, according to a most recent survey by the Construction Marketing Association, no construction company plans on reducing their marketing budget for social media.

Here are three reasons why your company needs to have a presence on social media:

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