Yes, shorter Meta descriptions are back! In December 2017, Google increased the Meta description length to 300-320 characters. As marketers, we could only imagine what (if any) impact this change would have on SEO (Search Engine Optimization). I wrote about the change in February 2018. Well, it was fun while Read more…
Does Blogging Help SEO? That is the question. But often the answer to this question is that “I don’t have time to blog.” It’s human nature to spend our time only if we see value. Maybe you haven’t thought of how a blog could benefit your construction company. Hopefully after Read more…
Wow! Where do I begin? It’s so important that the client and the SEO consultant are on the same page before any website optimization begins. Let’s start by defining SEO. SEO is an acronym for “search engine optimization.” We all want to appear on the first page of Google when customers are Read more…
In December 2017, Google increased the search results snippets from 160 characters to 320 characters. What are meta descriptions? The meta description is a snippet of characters, a tag in HTML, that summarizes a page’s content. It’s simply a summary of that page. Why this change? The end user wants Read more…
You may have heard that there is a formula for the number of times a keyword appears on a page or blog—this is commonly known as keyword density. But is there a keyword density formula? First of all, what exactly is keyword density? Keyword density is the percentage of times Read more…
It’s that time of year again when thousands of trick or treaters will hit the neighborhoods. Think back when you were excited to knock on the door (or ring the doorbell) anticipating what sweet, delicious, mouth-watering treat you were about to receive—and then—you were handed an apple. How disappointing. Are Read more…
Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to Read more…
A new Google Analytics home screen is now available. Well, according to Search Engine Journal only 50% of users have access. I’m fortunate to be one of those users, and I first noticed the updates this morning. From a quick glance, I am most pleased with these updates.
These new changes will provide clients instant access to data that they care about. On the home screen there are 5 sections that can be customized by date. So, here’s a brief overview: (more…)
There’s nothing more frustrating than not having data to measure your online efforts. When reviewing Google Analytics, there is usually a lot of sessions that have “not set” or “not provided” in your reports. But what do they mean? More importantly, is there a way to access this data? Yes, but only for “Not Provided” data. Let’s take a look at what these mean.
Do keyword domain names help SEO? Securing keywords for a domain name was once a common practice for SEO marketers a few years ago. Today, there is still debate whether or not to even bother having keyword domain names. Sure, most companies have secured their business name for their domain name, but the majority of construction companies miss the opportunity to secure a keyword domain name that relate to their products or services to enhance their SEO marketing strategy. So, why do this?