As a marketer, it’s important to know who your audience is and more importantly where they spend most of their time on social media. As we close out 2016, Facebook still remains the most popular social media platform while LinkedIn is top in lead generation for B2B marketers.
As a marketer, do you know what social media platforms your customers use? Check out our 2016 social media platform usage infographic.
If you’ve ever wondered if there was a way to just connect with local companies on Twitter, then you’ve come to the right place. The power of networking with local companies is key to increasing your brand and establishing relationships in your community. The same also applies on social media. Facebook, Google+ and LinkedIn are pretty easy to connect with local companies. Simply search a company name (or industry) with location and companies will populate if they have an account on that social media platform. Twitter is a little more complicated.
Here are a couple of tips to help you find and connect with local companies and key people on Twitter.
First of all what are hashtags? Hashtags are simply a keyword or phrase preceded by the # sign. Why should your company implement hashtags in your social media strategy? Because your customers (and potential customers) are using them to find information on products/services and to keep up-to-date with topics of interest. Hashtags are everywhere and there are several websites (now including YouTube as of May 2016 and most recently LinkedIn as of September 2016) that support hashtags.
You’re probably saying to yourself that you’re too busy. You don’t have time to be on Facebook or Twitter. Why should you even bother with social media? How can social media help my construction company? You no longer have a choice whether or not to do social media. The question now is how well will you do it?
In fact, according to a most recent survey by the Construction Marketing Association, no construction company plans on reducing their marketing budget for social media.
Here are three reasons why your company needs to have a presence on social media: