how to detect seo spam emails

How to Detect an SEO Spam Email

We’ve all received unsolicited emails. One of my clients received an SEO spam email addressing “SEO” issues and what needed to be “fixed.” What’s funny is that this same exact email has been circulating around since 2009. This article will help you identify the four flags to SEO Spam emails. Read more…

How to Improve Your LOCAL Online Visibility

In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.

Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: (more…)

Construction Marketing Association 2017 Survey Results

Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.

We’d like to focus on the first four questions and the results: (more…)

How to Profit from the Sub Shortage: Get Your Word Out With a Better Message

It’s no secret. There’s a sub shortage facing the US construction industry. When talking with construction professionals, I often hear “I’m too busy” or “We can’t handle any more work right now” or “I’m cutting all advertising.” These are valid statements; however, don’t confuse marketing with advertising.

Marketing is your value proposition—advertising is just the vehicle that drives your marketing message. Here’s how to profit from the sub shortage. CHANGE your marketing message. Let’s take a closer look. (more…)

2016 Social Media Timeline [Infographic]

2016 brought change to marketers and users alike. Early in the year, we saw improvements from Twitter allowing to insert GIFs into posts and Facebook introducing emotions. From Vine announcing the discontinuation of their app to the top trending hashtags, social media brought a lot of change and updates in 2016.

Here’s a 2016 social media timeline infographic regarding the changes and updates that transpired in the social media industry last year.
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How to Embed Your Company Facebook Profile on Your WordPress Website

Ever wondered how to embed your Facebook company profile to your WordPress website? Facebook still remains the most popular social media platform, so it’s important to continue to attract and to engage with your customers on this platform. In fact, Facebook usage and engagement is on the rise, while adoption of other social media platforms remain steady. By embedding your profile, will allow your customers to see your most recent post and the option to follow you.

Here is a simple walk through that will embed your Facebook profile on your WordPress website: (more…)

How to Embed Your Pinterest Profile to Your WordPress Website

Ever wondered how to embed your Pinterest profile to your WordPress website? It’s always important to have options for your customers to follow you. Since women use Pinterest at much higher rates than men, Pinterest is a great social media platform to engage with that audience.

So let’s get started. Here you will find steps on how to embed your Pinterest profile to your WordPress website. (more…)