The primary purpose of your website is to ensure that your customers have a great online experience. Your website needs to be elementary and easy to navigate. It needs to answer questions, provide information, showcase your company and—most importantly—tell your customers what you want them to do before clicking the Read more…
Page speed impacts SEO. “I feel the need…the need for speed!” Remember that famous line from Top Gun? Out of all the factors that impact SEO, I would suggest focusing your website efforts on speed. Two reasons why speed is important: The search engines (i.e. Google) and user experience. First of all, it seems logical that if a website takes a long time to load, visitors will be less likely to do business with you. Think about it, because we live in an “on-demand” society where we no longer find the news; the news finds us. So what is page speed? (more…)
A responsive website or responsive web design is a website that responds to a user’s computer screen—whether desktop, tablet, or smartphone. Responsive web design is nothing new. In fact, 2013 was the Year of Responsive Web Design. That’s over 4 years ago, yet many companies have failed to convert to a responsive website. In 2015, only 11.8% of companies had a responsive website according to Marketing Land. That number is astonishing.
Companies need to adopt a responsive web design strategy.