The primary purpose of your website is to ensure that your customers have a great online experience. Your website needs to be elementary and easy to navigate. It needs to answer questions, provide information, showcase your company and—most importantly—tell your customers what you want them to do before clicking the Read more…
Flash is dead. No not the superhero—Adobe Flash enabled websites. Unlike the super hero, Flash-based websites are slow. I am constantly searching construction trades, topics, articles online every day, and I am surprised how many companies still have websites that run on Flash. Yes, some Flash sites look great to Read more…
In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.
Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: (more…)
Page speed impacts SEO. “I feel the need…the need for speed!” Remember that famous line from Top Gun? Out of all the factors that impact SEO, I would suggest focusing your website efforts on speed. Two reasons why speed is important: The search engines (i.e. Google) and user experience. First of all, it seems logical that if a website takes a long time to load, visitors will be less likely to do business with you. Think about it, because we live in an “on-demand” society where we no longer find the news; the news finds us. So what is page speed? (more…)
A responsive website or responsive web design is a website that responds to a user’s computer screen—whether desktop, tablet, or smartphone. Responsive web design is nothing new. In fact, 2013 was the Year of Responsive Web Design. That’s over 4 years ago, yet many companies have failed to convert to a responsive website. In 2015, only 11.8% of companies had a responsive website according to Marketing Land. That number is astonishing.
Companies need to adopt a responsive web design strategy.