It can be difficult to think, if you’re smaller than some of your competitors, that you can compete with them. You might have capacity and you might have motivation, but those competitors — they might be able to beat you in price or efficiency (or at least that’s what they Read more…
The best advice you can get on how your company should approach the industry is to ask your customers! More importantly, ask your potential customers. But you need to be willing to listen, even if its not what you think is right. A few years ago my partner and I Read more…
As January comes to an end, how are you doing with your 2019 New Years’ Resolutions? Did you give up already? If you’re off to a good start in keeping your resolutions, then you’re only 8% of the people who keep their resolutions. We all have good intentions, but let’s Read more…
You’ve probably heard the saying in sales that “People do business with people they like.” But what makes people like you? If you follow the sales tactics in the movie Glengarry Glen Ross, chances are not too many customers like you. But do people really “like” you or do they Read more…
We’re all familiar with sales and marketing: Sales converts customers for a business, and then marketing makes sure to spread positive, welcome news about our products or services. And most of the time we do a lot of waiting and wishing and hoping for sales. But there’s a new way Read more…
Throughout my 15 year sales career, I’ve had the privilege of working for several successful sales companies–both as an outside sales rep and as a sales manager. Each company had their own sales process. Often times, these sales processes were complicated and as a manager, it was expected of me Read more…
Communication is an instrumental part in our life. But we just don’t communicate with our mouth. Active listening is necessary on how effective we communicate—not only in sales but also in life. Even though our ears are capable of picking up so many words, our brain doesn’t necessarily process all Read more…
We’ve all experienced small talk while riding an elevator. In an elevator, you’re focused on your destination. Should someone start an awkward conversation, the tiny box that you’re suddenly in seems smaller, and the door to freedom cannot open fast enough. The same can be said during an initial sales Read more…
First of all, “I’m too busy” is not an objection. When a prospect/customer says “They’re too busy” they simply mean that you are not a priority. And you know what? They probably are busy—especially the construction industry.
Summer is here, and if you call on construction companies, you are now heading into their busiest season. So, how do you handle “I’m too busy?”
Here are some suggestions:
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Cold Calling is outdated. You’ve heard the phrase “work smarter not harder” right? But for some reason, sales leaders preach the quantity over the quality approach when numbers aren’t trending in their favor.
For years, Cold Calling has been the measuring stick for sales activity and consequently the birth of the sales cliché “Activity drives results!” No it doesn’t. The right activity drives results!
If sales professionals were not hitting their numbers the solution was COLD CALLING. So what’s cold calling? Let’s look further: (more…)