We’re all familiar with sales and marketing: Sales converts customers for a business, and then marketing makes sure to spread positive, welcome news about our products or services. And most of the time we do a lot of waiting and wishing and hoping for sales. But there’s a new way Read more…
Do you want to see real growth in your sales organization? Here’s a simple tip: Start treating your sales professionals as people.
What does that mean? Right now, there’s too much emphasis on the company instead of focusing on people. Company culture begins at the recruiting/interviewing process. Treat a candidate as a human being during the recruiting process. If a sales professional is under performing, eliminate the “Coach ‘em up or coach ‘em out” mentality. If you take care of your sales team, they will in return take care of your customers—improving customer retention.
A culture shift has to happen. (more…)