Wow! Where do I begin? It’s so important that the client and the SEO consultant are on the same page before any website optimization begins. Let’s start by defining SEO. SEO is an acronym for “search engine optimization.” We all want to appear on the first page of Google when customers are Read more…
In real estate it’s all about location, location, location. The same applies with local online real estate—especially with Google. Last year, Google eliminated all paid ads on the right-hand side thus increasing the competition in paid search.
Everyone has always been jockeying for position on the organic section of the search engines as well. In the ever-changing world of search, marketers are always looking to improve their online visibility on the search engines. Let’s take a look at how to improve local online visibility: (more…)
Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.
We’d like to focus on the first four questions and the results: (more…)
It’s no secret. There’s a sub shortage facing the US construction industry. When talking with construction professionals, I often hear “I’m too busy” or “We can’t handle any more work right now” or “I’m cutting all advertising.” These are valid statements; however, don’t confuse marketing with advertising.
Marketing is your value proposition—advertising is just the vehicle that drives your marketing message. Here’s how to profit from the sub shortage. CHANGE your marketing message. Let’s take a closer look. (more…)
Ever wondered how to embed your Facebook company profile to your WordPress website? Facebook still remains the most popular social media platform, so it’s important to continue to attract and to engage with your customers on this platform. In fact, Facebook usage and engagement is on the rise, while adoption of other social media platforms remain steady. By embedding your profile, will allow your customers to see your most recent post and the option to follow you.
Here is a simple walk through that will embed your Facebook profile on your WordPress website: (more…)
Ever wondered how to embed your Pinterest profile to your WordPress website? It’s always important to have options for your customers to follow you. Since women use Pinterest at much higher rates than men, Pinterest is a great social media platform to engage with that audience.
So let’s get started. Here you will find steps on how to embed your Pinterest profile to your WordPress website. (more…)
As a marketer, it’s important to know who your audience is and more importantly where they spend most of their time on social media. As we close out 2016, Facebook still remains the most popular social media platform while LinkedIn is top in lead generation for B2B marketers.
As a marketer, do you know what social media platforms your customers use? Check out our 2016 social media platform usage infographic.
First of all what are hashtags? Hashtags are simply a keyword or phrase preceded by the # sign. Why should your company implement hashtags in your social media strategy? Because your customers (and potential customers) are using them to find information on products/services and to keep up-to-date with topics of interest. Hashtags are everywhere and there are several websites (now including YouTube as of May 2016 and most recently LinkedIn as of September 2016) that support hashtags.
You’re probably saying to yourself that you’re too busy. You don’t have time to be on Facebook or Twitter. Why should you even bother with social media? How can social media help my construction company? You no longer have a choice whether or not to do social media. The question now is how well will you do it?
In fact, according to a most recent survey by the Construction Marketing Association, no construction company plans on reducing their marketing budget for social media.
Here are three reasons why your company needs to have a presence on social media:
Google’s online real estate just got more competitive. Last week, numerous sources announced that Google will be removing ads on the right side of the desktop search results. The only exception will be Product Listing Ads (PLA’s). You may have also noticed another change: Four ads on top instead of three: (more…)