Construction Marketing Association 2017 Survey Results

Construction Marketing Association conducted a survey to better understand the marketing plans and priorities of the construction industry. Surprisingly, over 96% of companies plan on increasing their marketing efforts. They realize the importance of their brand, relationships with local companies, and more engagement through the social media platforms. The national survey consisted of 7 questions that were asked.

We’d like to focus on the first four questions and the results: (more…)

How to Profit from the Sub Shortage: Get Your Word Out With a Better Message

It’s no secret. There’s a sub shortage facing the US construction industry. When talking with construction professionals, I often hear “I’m too busy” or “We can’t handle any more work right now” or “I’m cutting all advertising.” These are valid statements; however, don’t confuse marketing with advertising.

Marketing is your value proposition—advertising is just the vehicle that drives your marketing message. Here’s how to profit from the sub shortage. CHANGE your marketing message. Let’s take a closer look. (more…)

Google Chrome Users Will Be Warned When Accessing Non-secure Websites in 2017

Google wants all of the web to be encrypted, and they aren’t going to hold back to let users know that your website is not secure. Google announced in September 2016 that they are moving to a “more secure web.”

Google wants to make sure your website is secure, so starting in January 2017, they will start notifying Chrome users of unsecured websites.

This is not the first time Google has made a push for security. In fact, in 2014 Google started giving a ranking boost to secure https/ssl sites. 2017 is going to be the year of SSL (Secure Sockets Layer) and HTTPS (Hyper Text Transfer Protocol Secure).


How to Embed Your Company Facebook Profile on Your WordPress Website

Ever wondered how to embed your Facebook company profile to your WordPress website? Facebook still remains the most popular social media platform, so it’s important to continue to attract and to engage with your customers on this platform. In fact, Facebook usage and engagement is on the rise, while adoption of other social media platforms remain steady. By embedding your profile, will allow your customers to see your most recent post and the option to follow you.

Here is a simple walk through that will embed your Facebook profile on your WordPress website: (more…)

How to Embed Your Pinterest Profile to Your WordPress Website

Ever wondered how to embed your Pinterest profile to your WordPress website? It’s always important to have options for your customers to follow you. Since women use Pinterest at much higher rates than men, Pinterest is a great social media platform to engage with that audience.

So let’s get started. Here you will find steps on how to embed your Pinterest profile to your WordPress website. (more…)

3 SEO “Strategies” That Once Worked

Search engines are constantly changing their algorithms and the reason is simple—to improve user experience. The most recent change occurred on September 23, 2016—the Google Penguin update. If companies don’t adapt or change with these updates, their SEO will suffer.

What worked a year ago or ten years ago (even if they were considered “best practices”), does not mean they will work today. Some companies pound their chest saying that “Google trusts our site” or that we have a “high TrustRank” with Google. Some SEO marketers still measure their website success by having a “high” PageRank. Another SEO strategy still common today: submit a website to as many online directories—the quantity over quality approach. So let’s take a look at these 3 SEO strategies that once were the norm: